Sunday, October 3, 2010

RD 2- Wait There’s More! - How Advertising Affects Our Lives.

Thomas Akiyama
Oct 4, 2010
RD2

Wait There’s More! - How Advertising Affects Our Lives.

The impact of advertisements on our daily lives has created a new sense of idealism, based on materialism and false information. Advertisements took root in our day-by-day use of television, posters, billboards and any type of media available. The economic impact generated a large amount of money through global industries and provided a foundation for products and services to reach any consumer. The main effect on society is how it influences us to buy a product over another, which manipulates our judgment. Many believe advertisements including commercials and paper ads are causing a negative effect on our lives and implore the use of controversial statements and claims to convince the purchaser to acquire the item or service. [THESIS] The statement, “In general, ads or commercials ultimately have a negative impact on our lives” is true and the reasoning for my judgment along with how ads affect society including a pros and cons analysis will be conversed. [THESIS]

POM Wonderful LLC has been supplying the public for nearly a decade with 100% pomegranate juice marketed under the brand, POM Wonderful Pomegranate Juice. In a small video clip advertisement, I found while reading a New York Times online article last Thursday, a picture of the POM juice bottle appeared in a small room with a light gray background. A woman in her 50s’ dressed in workout clothes, a red tank-top and shorts, sluggishly walked over to the bottle and picked it up subsequently drinking the bottle and quickly began to revert her age to about her mid 20s’. After ingesting the entire bottle the younger woman smiled and said, “New research offers further proof of the heart-healthy benefits of POM wonderful juice, so drink up to a longer, healthier heart!” Then she swiftly ran toward the gray background, which instantaneously changed into a brightly lit park scene filled with people exercising and smiling. The implication is that if I drink POM juice, I will literally become a younger more energetic person. This is a hasty generalization since the advertisement is basing the evidence on the result of one person, the woman in the video (Quick). Furthermore, another logical fallacy in this ad is a non sequitur since it does not necessarily follow that I will have the same consequence as the woman. Her age reduction is overly exaggerative and a product of film editing. The assumption that POM juice will regress your age can influence an individual in spending his or her money to produce results that are physically impossible. Due to the nature of POM juice’s claims in its advertising, the Federal Trade Commission (FTC) has cited several complaints against the company (Fredrix). POM Wonderful LLC has currently halted many marketing commercials and advertisements containing claims on the POM juice health benefits.

A statement made by Liza Nordin in the Laulima discussion, “Yes, Ads Have Negative Impact!” complements my findings that ads ultimately have an adverse effect on society. Nordin writes, “Advertising encourages the conspicuous consumption and materialism so prevalent in our modern society…” which reveals how it influences individuals to consume a product that they do not necessary need. Excessive promotion for products and services can directly affect the environment through marketing waste such as promotional paper goods. Advertisements also can affect the environment indirectly as the individual continues to buy more items and discards previously bought commodities. Nordin also describes her view of how advertising and materialism are linked together through the unnecessary need for more products. Gathering more products to satisfy the expectations of how you want others in society to view you can cause individuals to become a slave to the mass media marketing. Another issue related to Nordin’s quote is increasing debt problems, which people then run into financial troubles. However the issue of advertising and its impact on our lives creates two sides toward the argument.

In the Laulima discussion, “No, Ads Don't Have a Negative Impact!” Gregory Jenkins writes how ads create an identity and lifestyle with what we buy as consumers. Jenkins states, “Advertising leading to society’s alignment with consumer brands is an endorsement of positive freedoms...” which is skewed since it is based on the logically fallacy of ad populum. In Jenkin’s testimony on the positive effects of advertising, he is appealing to the emotions of people by utilizing certain terms such as positive freedoms, which construct an idealistic barrier. The term freedom is associated with independence and an expression of uniqueness, however in his argument he asserts that ads build an identity to which we correlate with others. This can conceive limitations in how we express freedom since if we buy a certain product that others are not particularly fond of, we usually change it based on another’s opinion. Jenkins also implies that branding oneself is a typical thing we do to create our own identity. The formation of an identity through the brands we choose from advertisements limit our accessibility to others. If one identifies with a higher monetary value brand such as a Ferrari automobile, he or she is more likely to have friends with similar tastes in expensive goods. Nonetheless, advertising does have some positive impacts on our lives.

The positive impact of advertising is seen through its effects on prices and variety of assorted goods and services. Advertising a product or service allows the seller to have a better chance of persuading a consumer to purchase, which generates revenue for the business to pay its employees. The concept of competition amongst various advertisements allows individuals additional choices therefore permitting more opportunities. Advertising is also a tool used by many consumers to judge which product stands out and performs more effectively. The type of advertisement can be conveyed, as a positive impact on us is informational advertising in health-related issues and products. An example is a public service announcement on the health benefits of quitting smoking, which offers information rather then marketing a certain product.

The statement, “In general, ads or commercials ultimately have a negative impact on our lives” has been proved true through my finding on its impacts on daily lives. The effects on society are mainly seen in a negative direction since advertising can involve many logical fallacies such as the hasty generalizations and non-sequiturs. The POM juice advertisement previously discussed comprises of a hasty generalization made by the content of the commercial. In spite of these negative attributions, ads do have a few positive acknowledgements for instance, the competition it creates among products and service, which influence prices. Advertisements initiate individuals to think beyond the product and give us choices that influence our lives on a daily basis.

Works Cited:

Fredrix, Emily. “FTC says POM juice ads are deceptive about health.” Yahoo! News.
27 Sept. 2010. 28 Sept. 2010. [http://news.yahoo.com/s/ap/20100927/ap_on_bi_ge/us_pom_wonderful_ftc_complaint].

Jenkins, Gregory. “No, Ads Don't Have a Negative Impact!” Online posting. 23 Sept.
2010. Laulima Discussion. 1 Oct. 2010.
[https://laulima.hawaii.edu/portal/site/KAP.XLSENG215js.201110].

Nordin, Liza. “Yes, Ads Have Negative Impact!” Online posting. 22 Sept. 2010.
Laulima Discussion. 30 Sept. 2010.
[https://laulima.hawaii.edu/portal/site/KAP.XLSENG215js.201110].

“Quick Review for Logical Fallacies.” ENG 215W. 6 Jan. 2009. 1 Oct. 2010.
[http://eng215kcc.wordpress.com/2009/01/06/quick-review-of-logical-fallacies-2/].

Wednesday, September 15, 2010

FD1 Changing the "Female" Definition

Thomas Akiyama
Sept 17, 2010
FD1

Changing the “Female” Definition

The stereotypical role of the female gender has been greatly affected by many social changes and behavioral responses to those transformations within the past few decades. Society’s opening of its arms to the expansion of the female gender roles is changing how women can directly affect their surroundings. There is no longer a majority of females featured as “house-wives” but rather major players in the “movers and shakers” of their global community. This change can be attributed to a wide-variety of factors such as the progression of the job market and the behavioral adjustment of women to be more assertive toward the opposition they received in the past and present. Another issue that allowed the growth of women in different gender roles is the collapse of the limitations that were imposed on the female gender. [THESIS]The female gender role faces many challenges within various fields however the statement that “between adolescence and menopause, women experience trauma in adjusting to their gender roles” is inaccurate.[THESIS]

Mary Pipher’s book, Reviving Ophelia describes how society is poisoning the dreams and goals of pre-adolescent girls with the stereotypical view of the female gender role that declares females are limited to certain types of jobs and tasks. Pipher also asserts that many females must surrender to the narrow-minded definition of a female due to her experiences as a psychologist working with troubled children and teens. When females under go adolescence, Pipher writes, “girls may be losing their true selves in an effort to conform to what they believe society expects of them.” (Saplings, 429) Pipher also backs her statement in another text; “girls become ‘female impersonators’ who fit their whole selves into small, crowded places.” (Reviving, p.22) Both Pipher’s statements are based directly on her profession as a psychologist therefore she has very close contact with pre-adolescent females and she may have been too attached to the feelings of some of their females. This close contact could have affected her judgment and make her statements about society’s traumatic affect on pre-adolescent females a preconceived notion.

The use of the word trauma to describe the experience women between adolescence and menopause face in adjusting to their gender roles is excessive and mistaken. The definition of trauma in my prospective is a mental or physically event that causes the individual to no longer be effective in their surroundings. Women face different challenges when they enter a certain role in society however trauma is definitely not a factor in they're transition in the role. Females may need to adapt physically or mentally to a field they are going in to just like the male gender. In my personal experience, my friend tells me that when she was 14 years old and tried to play basketball with a bunch of male friends in a local league, she did not experience any feeling near a traumatic experience that Pipher emphasizes that pre adolescent girls feel society has faced upon them. Pipher’s view of trauma society places on girls is rather a gradual learning curve that comes along with age. Many females are not bound by the limitations that Pipher relates pre-adolescent girls to, just as my friend who still currently plays amongst men in various sport leagues and tournaments.

The female gender role is changing mainly due to the sociological changes that include the acceptance on asserting your own beliefs and values in your environment. Females have more acceptance in various roles in society since assertiveness and their determination to change stereotypical views is appreciated rather then frowned upon. The pressures females during pre-adolescence face is not based on society’s impressions on them but their wants and needs out of themselves. Stephen Sylvester writes in response to the causes and solutions of gender role trauma, “I believe that the best solution this problem is putting children in early childhood development classes to be more sociable, private schooling so that everyone is dressed the same which decreases the chances of peer pressure to dress a certain way.” Having children placed in a setting that limits individuality by having them dress a certain way does slightly decrease the chance of peer pressure but promotes one-sided idealism on the children. If a young girl is placed in a setting that limits individuality, the girl is more likely to feel socially limited. Children need to embrace the freedom of having to choose what they can wear even though they may feel imposed on by others because they at least have the chance to feel less restricted.

Pipher’s statement that, “between adolescence and menopause, women experience trauma in adjusting to their gender roles,” is imprecise since her idealism is many based off her predisposition with her patients and her incorrect use of the word, trauma. The female gender role continues to expand due to the changing global views. The original stereotypical views that were associated with the female gender are becoming extinct due to the changing influences females have on society.

Works Cited

Bivins (friend)*. Personal interview. 05 Sept 2010.

Pipher, Mary. “Reviving Ophelia.” Savings the Selves of Adolescent Girls. New York: Random House Inc., 1944. p.22

Pipher, Mary. “Saplings in the Storm.” Dialogues: An Argument Rhetoric and Reader. 6th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2009. 425-432.

Sylvester, Stephen. “Causes & Solutions.” Online posting. 30 Aug 2010. Laulima Discussion. 05 Sept 2010
[https://laulima.hawaii.edu/portal/site/KAP.XLSENG215js.201110/page/580d9883-374c-4194-bb60-e4e1fe68988c].

Log of Completed Activities
X Aug. 23M- First Day of Instruction. Read the welcome message, which includes instructions on how to navigate our class blog. Next, log in to our Laulima discussion forum and your hawaii.edu mailbox. Become familiar with these instructional media. Carefully review the information in our class blog, especially the schedule and catalog. (Confirmation reply required.)

X Aug. 24t- Intro to Paper #1. Read the “Guidelines for Paper #1” by midnight. (Confirmation reply required.)

X Aug. 25W- Laulima Discussion: Who Am I? Post your response by midnight. Possible topics: your academic and career goals; your favorite pastime; favorite book, movie, song; favorite physical activity or sport; favorite quote; personal philosophy on the purpose of life; your personal thoughts on why it’s important to become an excellent writer; favorite food or restaurant; favorite vacation destination; etc.

X Aug. 27F- Complete readings for Paper #1 by midnight. (Confirmation reply required.)
X Aug. 30M- Set up your blog for class papers. After you’re done, go to Laulima. In the forum “My Blog Is Ready,” post the URL for your blog and invite classmates to visit and post comments.

X Sep. 2T- Laulima Discussion: What Is “Trauma”? One definition or many different definitions? Post your response by midnight.
X Sep. 7t- Laulima Discussion: Causes & Solutions: What causes gender role trauma? What’s the solution? Assume that there is more than one cause or solution. Post your response by midnight. [10 pts]
X Sep. 10F- RD1 (Review Draft #1) due [50 pts] Review the guidelines. (Confirmation reply required.)
X Sep. 13M- RD1 evaluations due. [50 pts] Review the guidelines and the introduction to reviewing drafts. (Confirmation reply required.)
X Sep. 16T- FD1 (Final Draft #1) due [100 pts] Review the guidelines. (Confirmation reply required.)

Tuesday, September 7, 2010

RD1- Changing the "Female" Definition

Thomas Akiyama
Sept 10, 2010
RD1

Changing the “Female” Definition

The stereotypical role of the female gender has been greatly affected by many social changes and behavioral responses to those changes within the past few decades. Society’s opening of its arms to the expansion of the female gender roles is changing how women can directly affect their surroundings. There is no longer a majority of females featured as “house-wives” but rather major players in the “movers and shakers” of their global community. This change can be attributed to a wide-variety of factors such as the expansion of the job market and the behavioral changes of women to be more assertive toward the opposition they received in the past and present. Another issue that allowed the growth of women in different gender roles is the collapse of the limitations that were imposed on the female gender. [THESIS]The female gender role faces many challenges within various fields however the statement that “between adolescence and menopause, women experience trauma in adjusting to their gender roles” is inaccurate.[THESIS]

Mary Pipher’s book, Reviving Ophelia, describes how society is poisoning the dreams and goals of pre-adolescent girls with the stereotypical view of the female gender role that declares females are limited to certain types of jobs. Pipher also asserts that many females must surrender to the narrow-minded definition of a female due to her experiences as a psychologist working with troubled children and teens. When females under go adolescence, Pipher writes, “girls may be losing their true selves in an effort to conform to what they believe society expects of them.” (Saplings, 429) Pipher also backs her statement in another text, “girls become ‘female impersonators’ who fit their whole selves into small, crowded places.” (Reviving, p.22) Both Pipher’s statements are based directly on her professional as a psychologist and since she has close contact with pre-adolescent females, she may have been too attached to the feelings of some of their females. This close contact could have affected her judgment and make her statements about society’s traumatic affect on pre-adolescent females a preconceived notion.

The use of the word trauma to describe the experience women between adolescence and menopause face in adjusting to their gender roles is excessive and mistaken. The definition of trauma to me is a mental or physically event that causes the individual to no longer be effective in their surroundings. It is true, women face different challenges when they enter a certain role in society but trauma is definitely not a factor in they're transition in the role. Females may need to adapt physically or mentally to a field they are going in to just like the male gender. In my personal experience, my friend tells me that when she was 14 years old and tried to play basketball with a bunch of male friends in a local league, she did not experience any feeling near a traumatic experience that Pipher emphasizes that pre adolescent girls feel society has faced upon them. Pipher’s trauma that society places on girls is rather a gradual learning curve that comes along with age. Many females are not bound by the limitations that Pipher relates pre-adolescent girls to, just as my friend who still currently plays amongst men in various sport leagues and tournaments.

The female gender role is changing mainly due to the sociological changes that include the acceptance on asserting your own beliefs and values on in your environment. Females have more acceptance in various roles in society since assertiveness and their determination to change stereotypical views is appreciated rather then frowned upon. The pressures females during pre-adolescence face is not based on society’s impressions on them but their own wants and needs out of themselves. Stephen Sylvester writes in response to the causes and solutions of gender role trauma, “I believe that the best solution this problem is putting children in early childhood development classes to be more sociable, private schooling so that everyone is dressed the same which decreases the chances of peer pressure to dress a certain way.” Having children placed in a setting that limits individuality by having them dress a certain way does slightly decrease the chance of peer pressure but promotes one-sided idealism on the children. If a young girl is placed in a setting that limits individuality, the girl is more likely to feel socially limited. Children need to embrace the freedom of having to choose what they can wear even though they may feel imposed on by others because they at least have the chance to feel less restricted.

Pipher’s statement that, “between adolescence and menopause, women experience trauma in adjusting to their gender roles,” is imprecise since her idealism is many based off her predisposition with her patients and her incorrect use of the word, trauma. The female gender role continues to expand due to the changing global views. The original stereotypical views that were associated with the female gender are becoming extinct due to the changing influences females have on society.

Works Cited

Bivins (friend)*. Personal interview. 05 Sept 2010.

Pipher, Mary. “Reviving Ophelia.” Savings the Selves of Adolescent Girls. New York: Random House Inc., 1944. p.22

Pipher, Mary. “Saplings in the Storm.” Dialogues: An Argument Rhetoric and Reader. 6th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2009. 425-432.

Sylvester, Stephen. “Causes & Solutions.” Online posting. 30 Aug 2010. Laulima Discussion. 05 Sept 2010
[https://laulima.hawaii.edu/portal/site/KAP.XLSENG215js.201110/page/580d9883-374c-4194-bb60-e4e1fe68988c].

Tuesday, August 24, 2010

Welcome!

Hello everyone and welcome to my blog.  Please feel free to post comment anytime.